SkinnyMint

My Role

My journey at Supernova culminated in a pivotal project that not only challenged my skills but also marked a significant milestone in my professional growth. I was tasked with developing an e-commerce website for a new line of tea diet products, a venture that was still in its nascent startup phase.

In this endeavor, I wore multiple hats, seamlessly transitioning between the roles of a frontend developer and a UX designer. My primary responsibility was to bring the virtual storefront to life, ensuring it was not only visually appealing but also user-friendly. To achieve this, I employed a robust technology stack that included HTML/CSS, JavaScript, SASS, Shopify, WordPress, and jQuery. These tools were instrumental in creating a sleek, responsive, and intuitive online platform.

Beyond the initial development, my role extended to the ongoing maintenance of the website. This involved troubleshooting any issues, optimizing performance, and continually refining the site to enhance the overall user experience. I was deeply involved in implementing new features, often in close collaboration with the marketing team. Our efforts were geared towards creating a dynamic and engaging online presence that resonated with our target audience.

A significant part of my role also involved integrating various marketing tools into the website. This included creating features that fostered user engagement and periodically updating the site design to keep it fresh and appealing. The synergy between the website's functionality and the marketing strategies was crucial in driving our success.

Achievement

The impact of our collective efforts was tangible and rewarding. Within the first 12 months, we achieved remarkable success, selling over 500,000 items. The website not only served as a pivotal foundation for the launch of this product line but also set the stage for subsequent product introductions. This project underscored the critical importance of a well-designed and functional e-commerce platform, especially in the context of early startup growth. It was a testament to the power of combining technical expertise with a deep understanding of user experience and marketing dynamics.